قهرمان

حساب

بعضی ها حسابشون پاک است

بعضی ها حسابی پاک اند

بعضی ها حساب شون پاک نیست تازه حساب هم بلد نیستند

تقدیر

گفت : اگر منو از دست بدی، بدتر از من بلکه خیلی بدتر از من گیرت میاد ... میفهمی!؟

گفتم: شاید درست باشه ... شایدم نباشه ولی این اصلا به معنی این نیست که تو به نفع ما باشی و یا حتی به نفع خودت باشی و یا حتی اختیاری برای اینکه باشی یا نباشی داشته باشی یا باشیم

فروپاشی قدرت های مردم سالار جهان

در روند ظهور فضای جدید مجازی و تعاملات شگفت انگیز شبکه های اجتماعی که موجب تحول عمیق در روابط اجتماعی شده است، جوامع مردم سالار بیش از دیگر جوامع متاثر میشوند. هر چند به ظاهر می بینیم که در جوامع استبدادی، تلاطم بیشتری به چشم می آید.

تطابق بخشی از زیرساخت های جوامع مردم سالار با این تحولات موجب سازگاری ظاهری گردیده است ولی در واقع تغییرات در جوامع مردم سالار بسیار عمیق تر از جوامع استبداد زده است

 سقوط دولت های مردم سالار فعلی و ظهور نسل جدیدی از مردم سالاری قابل پیش بینی است
دولت های استبدادی که دیگر حسابشان با کرام الکاتبین است

برج سازی در سلمانشهر - متل قو

پرسپولیس و استقلال

دو تیم ارزشمند پایتخت، متفاوت از سالهای قبل بودند و یکی دیگری را دوبار پشت سر هم برد و دیگری دو بار شکست خورد که این نکته احتمالا بخشی از تفاوت هایی است که امسال شاهد آن ها خواهیم بود. نکته ای که برایم جالب بود این است که انرژی حساسیت زایی که پشتوانه موفقیت های طوفانی این دو تیم بوده است، بنا به ملاحظات بسیار تضعیف شده است و قهرمانان همیشگی لیگ برتر کشور بر اساس مسیری که طی شده است، سالهاست که حرف اول را نمیزنند. 

همزمانی این موضوع با سقوط موقعیت تیم ملی کشور و همزمانی موفقیت تیم ملی با روندهای دیگر فرهنگی و اجتماعی و غیره، اتفاقی نیست و قابل تحلیل و تعلیل است که روزگاری مجال آن خواهد بود

ان شاء الله

رفتار با مخالفان ارشد

در انقلاب های ایران یا کودتاها

رهبران پیشین اعدام نشدند. یا صرفا عزل شدند یا گریختند یا تبعید شدند 

مظفرالدین شاه به هر حال مشروطه را پذیرفت

محمدعلی شاه مقاومت کرد  و تبعید شد

احمد شاه تبعید شد و رضا خان هم او را نکشت

رضا شاه

محمدرضا شاه کودتا کرد و مصدق  و امام خمینی  را

در دو دوره متفاوت تبعید کرد

امام خمینی خواهان محاکمه شاه بود که محمد رضا شاه فرار کرد و در واقع تبعید شد

 ...

موضوع تبعید رهبران بجای اعدام

شاید بیش از آنکه به حکومت ها مربوط باشد

روحیه مدارا در جامعه ایرانی

شک ابتدایی و مقدمه است

همه انسان ها گاهی شک میکنند ولی با شک دور خودشون میچرخند تا مسیر را پیدا کنند و بعد باز حرکت میکنند. حرکت متکی به شک گرچه به ظاهر عمیق است ولی ابتدایی است

یقین در واقع نتیجه تحقیق و پذیرش دل است

اشکال در یقین نیست در تحقیق ناقص انسان است یقین به ناباوری هم نوعی یقین البته از نوع خطاست

اما در باره اینکه افراد شکست خورده در منازعات فکری با قلبشان چه میکنند و ایمانشان چه میشود

بعضی ایمان شان ضعیف و بعضی قوی میشود

بستگی به عوامل زیادی دارد

مبنای انکار، آن هم به صورت یقینی، خطاست

دوست یابی

گاهی بد استفاده کردن از یک اندیشه و کلام و کلمه 

میتواند بار ارزشی آن را تغییر دهد

به خاطر کج فهمی یا بد عمل کردن هر دو

مثلا

دوست یابی

مفهومی ارزشمند است

به دلیل بد عمل کردن بعضی

و بد فکر کردن بعضی دیگر

رابطه معنایی یک نسل با مفهوم دوست یابی

آسیب می بیند

به همین سادگی

اهمیت سایت های معرفی لینک

در گذشته استفاده از لینک و سایت های عرضه کننده لینک بسیار مهم تر از امروز تلقی می شد چرا که کاربران اینترنت در ابتدای ورود خود نیازمند کسب شناختی از مجموعه سایت هایی بودند که همچون یک سیر مطالعاتی در اختیارشان قرار گیرد

با عادت کردن کاربران نسل اول و دوم کاربران اینترنت در ایران به استفاده از ابزارهایی چون موتورهای جستجوگر، لینکها روی صفحه شخصی و دریافت لینک از طریق چت روم ها و میسنجرها و شاید استفاده حرفه ای از خوراک خوان ها، کاربرد حرفه ای چنین صفحه هایی به نوعی زیر سوال رفته است ولی حداقل می توان پذیرفت که برای نوآموزان اینترنت، صفحات لینک عمومی و برای علاقمندان به ارتباط حرفه ای تر در حوزه های مختلف،  صفحات لینک های تخصصی همچنان قابل استفاده هستند

پروفایل های اینترنتی

رقابت سایت های اینترنتی به حیطه های مختلفی معطوف است

شاید خط مقدم این رقابت

هم اکنون در حوزه پروفایل های کاربران است

هر سایتی که پروفایل های فعال تر و کامل تر و بیشتری داشته باشد

دست بالا را به دست می آورد

جهان زیباست

از اینترنت

Brand loyalty Model

One of the difficulties we encounter when trying to measure brand performance is that the quality of the measurement depends on two main components: the market performance (sales, unit price, level of knowledge and adoption) and the emotional relationship that the brand generates in the customers / consumers. The relative importance of these axes depends on whether we are analyzing a brand in the B2B or B2C context.

For many years I used a relatively well known model for the analysis of brands in the B2C context. This model, called Consumer Disposition Funnel, breaks the brand adoption process (which in this context I will equal to loyalty) in several steps. It assumes that consumers go through different stages in the relationship with a brand, from no awareness to exclusive adoption. The relationship is dynamic as it is influenced by the change in consumer needs and pressure from competing brands. In this sense, although we consider that a consumer typically progresses through various stages as the brand meets his needs, he may go back to an earlier stage if new needs are unsatisfied or a competitive brand meets them better.

The model is well suited to various industries. It starts including all potential consumers and progressively filters them, analyzing at what stage they are in the loyalty process. In this article I show the model with 6 stages: Awareness, Consideration, Trial (no purchase), Repertoire (occasional or regular purchase but not as a main brand), Regularity and Loyalty (exclusive use).

The model requires certain information about the target audience (through transactional data or estimates based on representative sampling.The analysis is based on the calculation of the conversion rate from one stage to another. From this analysis it is possible to develop marketing tactics to unlock 'bottlenecks' (those stages in which the conversion rate is smaller than competitive brands) and concentrate communication efforts only on those steps really need to be improved. 

 

In this example, brand A has a conversion rate of 51% from Trial to Repertoire (i.e., 51% of consumers who try the brand use it as part of their repertoire), while Brand B has a 79% rate. This allows you to make two decisions: understand why does Brand B manage to convert consumers more than Brand A, and focus the efforts of brand A at this stage, and not in other less relevant ones.

Finally, it is important to understand the peculiarity of the industry of the brand, because in general, in the stages of Awareness, Consideration and Trial the consumer does not spend money on the brand, and only does so in the latter stages. Therefore, the conversion of consumers has a higher yield in the final stages than in the initial ones. The reverse of this is that the number of consumers in the early stages is much higher and conversion objetives are easier to achieve.

مسابقه بهاری

همسویی

تحولات سیاسی شمال آفریقا و خاورمیانه

وجوه مشترکی دارند که

جهت گیری زمانه محسوب میشوند

و به احتمال خیلی زیاد

در تمامی کشورهای مشابه

تعمیم خواهد یافت

میزان و درجه ظهور و بروز این روح زمانه

بستگی به قابلیت ها و پتانسیل های کشورها دارد

و قشر تحصیلکرده و دسترسی به اطلاعات

نقش اصلی را در میزان تاثیرگذاری و تاثیرپذیری دارد

عشق آسمانی

شرایط شیشه ای

گاهی شرایط شیشه ای است

شکننده

شفاف

یعنی خطرناک و آشکار

گاهی شیشه ای است ولی با شیشه های دودی

که شفاف نیست

گاهی هم به ظاهر شیشه ای است و شیشه اش نشکن است

Four P's

Marketing mix

From Wikipedia, the free encyclopedia

Marketing
Key concepts
Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance
Promotional content
Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising Loyalty marketing • Premiums • Prizes
Promotional media
Printing • Publication Broadcasting • Out-of-home Internet marketing • Point of sale Promotional merchandise Digital marketing • In-game In-store demonstration Word-of-mouth marketing Brand Ambassador • Drip Marketing
This box: view · talk · edit

The term "marketing mix" was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients", who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.^[1] A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use.

Contents [hide] 1 Four P's 2 Extended Marketing Mix (3 Ps) 3 Four Cs (1) in 7Cs compass model 4 Four Cs (2) 5 References 6 External links

[edit] Four P's

Elements of the marketing mix are often referred to as the "Four P's":

• Product - It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategies to differentiate a product from its competitors.

• Price – The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.
• Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
• Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).

Any organization, before introducing its products or services into the market; conducts a market survey. The sequence of all 'P's as above is very much important in every stage of product life cycle Introduction, Growth, Maturity and Decline.

[edit] Extended Marketing Mix (3 Ps)

More recently, three more Ps have been added to the marketing mix namely People, Process and Physical Evidence. This marketing mix is known as Extended Marketing Mix.

• People: All people involved with consumption of a service are important. For example workers, management, consumers etc. It also defines the market segmentation, mainly demographic segmentation. It addresses particular class of people for whom the product or service is made available.
• Process: Procedure, mechanism and flow of activities by which services are used. Also the 'Procedure' how the product will reach the end user.
• Physical Evidence: The marketing strategy should include effectively communicating their satisfaction to potential customers.

[edit] Four Cs (1) in 7Cs compass model

A formal approach to this customer-focused marketing mix is known as the Four Cs (Commodity, Cost, Channel, Communication) in “7Cs compass model.” Koichi Shimizu proposed a four Cs classification in 1973. ^{[2] [3]}
This system is basically the four Ps ^[4] renamed and reworded to provide a customer focus. The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management.The Four Cs model is more consumer-oriented and attempts to better fit the movement from mass marketing to symbiotic marketing.

1. Commodity:(Original meaning of Latin: Commodus=convenient)the product for the consumers or citizens.a commodity can also be described as an raw material such as; oil,metal ores and wheat, the price of these tend to change on a daily basis, due to the demand and supply of these commodities.
2. Cost:(Original meaning of Latin: Constare= It makes sacrifices)producing cost, selling cost, purchasing cost and social cost.
3. Channel:(Original meaning is a Canal)Flow of commodity : marketing channels.
4. Communication:(Original meaning of Latin:Communio=sharing of meaning) marketing communication : It doesn't promote the sales.

(Framework of ７Cs compass model)

• (C1): Corporation and competitor : The core of 4Cs is corporation and organization, while the core of 4Ps is customers who are the targets for attacks or defenses.
• (C2) : Commodity, (C3) : Cost, (C4) : Channel, (C5) : Communication
• (C6) : Consumer (Needle of compass to Consumer)

The factors related to customers can be explained by the first character of four directions marked on the compass model: N = Needs, W = Wants, S = Security and E = Education (consumer education).

• (C7) : Circumstances (Needle of compass to Circumstances )

In addition to the customer, there are various uncontrollable external environmental factors encircling the companies. Here it can also be explained by the first character of the four directions marked on the compass model --- N = National and International C, W=Weather, S = Social and Cultural C, E = Economic (Circumstances).

[edit] Four Cs (2)

Robert F. Lauterborn proposed a four Cs(2) classification in 1993.^[5] The Four Cs model is more consumer-oriented and attempts to better fit the movement from mass marketing to niche marketing. The Product part of the Four Ps model is replaced by Consumer or Consumer Models, shifting the focus to satisfying the consumer needs. Another C replacement for Product is Capable. By defining offerings as individual capabilities that when combined and focused to a specific industry, creates a custom solution rather than pigeon-holing a customer into a product. Pricing is replaced by Cost reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service. Placement is replaced by Convenience. With the rise of internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Finally, the Promotions feature is replaced by Communication which represents a broader focus than simply Promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

[edit] References

1. ^ Banting, Peter; Ross, Randolph E.. "SpringerLink - Journal of the Academy of Marketing Science, Volume 1, Number 1". SpringerLink. Retrieved 2010-11-12.
2. ^ [Koichi Shimizu (2009) "Advertising Theory and Strategies,"16th edition, Souseisha Book Company. (Japanese)]
3. ^ [Koichi Shimizu (2003)"Symbiotic Marketing Strategy,"4th edition, Souseisha Book Company.(Japanese)]
4. ^ [ E. Jerome McCarthy (1975)”Basic Marketing: A Managerial Approach," fifth edition, Richard D. Irwin, Inc., p.37.]
5. ^ Don E. Schullz, Stanley I. Tannenbaum, Robert F. Lauterborn(1993)“Integrated Marketing Communications,”NTC Business Books, a division of NTC Publishing Group.

[edit] External links

Wikibooks has a book on the topic of Marketing

Wikimedia Commons has media related to: Marketing Mix

• Marketing Mix (bitesize 4P's) British Broadcasting Corporation (BBC) Schools.
• [1] The Marketing Mix of IMC.
• [2] Four P’s, Four C’s And The Consumer Revolution.
• 7Cs Compas Model: http://www.josai.ac.jp/~shimizu/essence/Professor%20Koichi%20Shimizu%27s%207Cs%20Compass%20Model.html
• Marketing Mix Theory The Times 100 Business Case Studies.